Global e-shoppers mainly bought online from abroad for price reasons, according to a July 2022 survey. The product being more affordable than other offerings was the most chosen answer, with 47 percent of respondents. The wide variety of items offered by the brand came in second, with 37 percent.
Leading reasons for cross-border e-commerce among global online shoppers in 2022
Characteristic
Share of respondents
The product was more affordable compared to other offerings
47%
The brand offered a wide variety of products
37%
The item was of better quality than offered in my domestic market
28%
The brand offered low shipping costs
27%
The brand's delivery and/or returns operation looked reliable and fast
26%
0%5%10%15%20%25%30%35%40%45%50%55%
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* Buyers who have shopped online in the past year and bought from a brand or retailer based outside of their country. Approximately 1,000 respondents per the following markets: U.S., Canada, UK, Germany, France, China, Japan, UAE, and Australia.
To answer the question posed on the survey, respondents could choose up to three reasons.
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Global-e. (May 1, 2023). Leading reasons for cross-border e-commerce among global online shoppers in 2022 [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/348125/reasons-for-cross-border-e-commerce-worldwide/
Global-e. "Leading reasons for cross-border e-commerce among global online shoppers in 2022." Chart. May 1, 2023. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/348125/reasons-for-cross-border-e-commerce-worldwide/
Global-e. (2023). Leading reasons for cross-border e-commerce among global online shoppers in 2022. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/348125/reasons-for-cross-border-e-commerce-worldwide/
Global-e. "Leading Reasons for Cross-border E-commerce among Global Online Shoppers in 2022." Statista, Statista Inc., 1 May 2023, https://www.statista.com/statistics/348125/reasons-for-cross-border-e-commerce-worldwide/
Global-e, Leading reasons for cross-border e-commerce among global online shoppers in 2022 Statista, https://www.statista.com/statistics/348125/reasons-for-cross-border-e-commerce-worldwide/ (last visited June 06, 2025)
Leading reasons for cross-border e-commerce among global online shoppers in 2022 [Graph], Global-e, May 1, 2023. [Online]. Available: https://www.statista.com/statistics/348125/reasons-for-cross-border-e-commerce-worldwide/
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