Mobile programmatic display ad spend in the U.S. 2014-2019

Published by Statista Research Department, Aug 15, 2023
The timeline shows mobile programmatic advertising spending in the United States from 2014 to 2019. The source projected the spending was going to increase from 10.68 billion U.S. dollars in 2015 to 36.09 billion in 2019.

Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)

CharacteristicSpending in billion U.S. dollars
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Showing entries 1 to 6 (6 entries in total)
Statistic: Mobile programmatic digital display advertising spending in the United States from 2014 to 2019 (in billion U.S. dollars)

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Release date

April 2017

Region

United States

Survey time period

2014 to 2016

Special properties

transacted via an API, including everything from publisher-erected APIs to more standardized RTB technology; includes native ads and ads on social networks; includes ad spend on tablets

Supplementary notes

* Forecast.
figures prior to 2015 come from previous reporting.

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Overview

8

Major players

6

Formats

8

Connected TV (CTV)

5

Social media

8

Programmatic

7

Marketer insights

8

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