Brazil: webrooming penetration 2014, by product category

Published by Statista Research Department, Jun 26, 2016
This statistic shows the webrooming penetration among digital consumers in Brazil as of March 2014, by product category. During the survey period it was found that 34 percent of consumers did online research on groceries before buying them in-store.

Webrooming penetration in Brazil in 2014, by product category

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Release date

June 2016

Region

Brazil

Survey time period

January to March 2014

Number of respondents

1,000 respondents

Age group

18 years and older

Special properties

internet users

Method of interview

Computer-assisted personal interviews (CAPI)

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Overview

5

Expenditure

4

Offline and online

4

Payments

5

Purchase decision

4

Customer satisfaction

4

Sustainable shopping

4

Inflation

4

Further related statistics

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