Italy: webrooming penetration 2015, by product category

Published by Statista Research Department, Jun 26, 2016
This statistic shows the webrooming penetration among digital consumers in Italy as of March 2015, by product category. During the survey period it was found that 22 percent of consumers did online research on groceries before buying them in-store.

Webrooming penetration in Italy in 2015, by product category

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Release date

June 2016

Region

Italy

Survey time period

January to March 2015

Number of respondents

3,000 respondents

Age group

16 years and older

Special properties

internet users

Method of interview

Computer-assisted telephone interviews (CATI)

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