This statistic displays attitudes towards buying the best quality affordable products among consumers in selected European countries in 2013. As of fall 2013, 71 percent of respondents in Great Britain agreed that they always buy the best quality they can afford.
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To what extent do you agree or disagree? I always buy the best quality I can afford.
Characteristic
Agree
Don't know
Disagree
France
80%
3%
17%
Spain
75%
7%
18%
Great Britain
71%
8%
21%
Sweden
70%
4%
26%
Italy
66%
5%
29%
Germany
61%
6%
33%
Belgium
61%
8%
32%
Poland
58%
10%
32%
Created with Highcharts 7.2.2Share of respondents80%80%75%75%71%71%70%70%66%66%61%61%61%61%58%58%3%3%7%7%8%8%4%4%5%5%6%6%8%8%10%10%17%17%18%18%21%21%26%26%29%29%33%33%32%32%32%32%AgreeDon't knowDisagreeFranceSpainGreat BritainSwedenItalyGermanyBelgiumPoland
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* Research was carried out in two waves. The source indicates the survey was conducted with questions put to a total sample of 16,039 adults across 20 countries in September 2013 or to a sample of 16,167 adults in October 2013.
Approximately 1000+ individuals were surveyed in Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Spain, Great Britain and the United States of America, and approximately 500+ individuals were surveyed in Argentina, Belgium, Poland, Russia, Saudi Arabia, South Korea, Sweden and Turkey.
Data has been weighted to the known national populations.
Where results do not sum to 100, this may be due to computer rounding, multiple responses or the exclusion of don't knows or not stated responses.
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Ipsos. (June 30, 2014). To what extent do you agree or disagree? I always buy the best quality I can afford. [Graph]. In Statista. Retrieved June 28, 2025, from https://www.statista.com/statistics/350611/european-consumers-i-always-buy-the-best-quality-i-can-afford/
Ipsos. "To what extent do you agree or disagree? I always buy the best quality I can afford.." Chart. June 30, 2014. Statista. Accessed June 28, 2025. https://www.statista.com/statistics/350611/european-consumers-i-always-buy-the-best-quality-i-can-afford/
Ipsos. (2014). To what extent do you agree or disagree? I always buy the best quality I can afford.. Statista. Statista Inc.. Accessed: June 28, 2025. https://www.statista.com/statistics/350611/european-consumers-i-always-buy-the-best-quality-i-can-afford/
Ipsos. "To What Extent Do You Agree or Disagree? I Always Buy The Best Quality I Can Afford.." Statista, Statista Inc., 30 Jun 2014, https://www.statista.com/statistics/350611/european-consumers-i-always-buy-the-best-quality-i-can-afford/
Ipsos, To what extent do you agree or disagree? I always buy the best quality I can afford. Statista, https://www.statista.com/statistics/350611/european-consumers-i-always-buy-the-best-quality-i-can-afford/ (last visited June 28, 2025)
To what extent do you agree or disagree? I always buy the best quality I can afford. [Graph], Ipsos, June 30, 2014. [Online]. Available: https://www.statista.com/statistics/350611/european-consumers-i-always-buy-the-best-quality-i-can-afford/
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