In the second half of 2022, **** percent of users in the United Kingdom (UK) saw the first quartile (** percent) of programmatic desktop video ads served to them. On mobile, the share stood at **** percent.
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Integral Ad Science. (May 31, 2023). Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. "Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile." Chart. May 31, 2023. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. (2023). Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile. Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science. "Programmatic Video Advertising Completion Rates in The United Kingdom in 2nd Half 2022, by Device and Quartile." Statista, Statista Inc., 31 May 2023, https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/
Integral Ad Science, Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile Statista, https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/ (last visited June 20, 2025)
Programmatic video advertising completion rates in the United Kingdom in 2nd half 2022, by device and quartile [Graph], Integral Ad Science, May 31, 2023. [Online]. Available: https://www.statista.com/statistics/369390/video-completion-and-click-through-rates-in-the-uk-by-device/