2025 changes in content marketing budgets according to B2B marketers worldwide 2024

As of August 2024, around one-third (or 33 percent) of business-to-business (B2B) content marketers surveyed worldwide (but predominantly based in North America) said their organizations intended to raise content marketing budgets by between one and nine percent in 2025, while 13 percent of respondents stated they planned to increase them by over nine percent. Approximately 41 percent expected budgets to remain the same, eight percent predicted a decrease, and five percent said they were unsure about such changes. According to the same study, social media and corporate blogs ranked among B2B content marketers' most used channels.