South Korea: pre-purchase online activities 2015

Published by Statista Research Department, Jun 10, 2015
This statistic shows how consumers in South Korea used the internet prior to a recent purchase in 2015. During the survey period it was found that 24 percent of South Korean respondents had discovered relevant brands online.

Which of these did you do on the internet in relation to your recent purchase decision?

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Sources

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Release date

June 2015

Region

South Korea

Survey time period

January to March 2014; January to March 2015

Number of respondents

5,057 respondents

Age group

18 years and older

Special properties

internet users, who recently made a purchase and researched online

Method of interview

Online panel

Supplementary notes

The original survey question was phrased by the source as follows: "Which of these did you do on the internet / using apps in relation to your recent purchase decision?"

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