Toy sales in Great Britain 2011-2018

Published by
Kasia Davies,
Jan 14, 2025
This statistic shows the total estimated unit sales of toys in Great Britain from 2011 to 2018. In 2018, approximately 318 million toys were sold in Britain, down from 380 million in the previous year.

Unit sales of toys in Great Britain from 2011 to 2018 (in millions)

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Release date

January 2019

Region

United Kingdom (Great Britain)

Survey time period

2011 to 2018

Supplementary notes

Data for 2011 to 2014 published in earlier press releases from the British Toy and Hobby Association.
Data for years 2015 to 2018 published by the NPD group.

* The data quotes that 'more than' the given figures were sold in 2011 and 2012.

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