Share of digital ad revenue worldwide 2023-2027
In 2022, digital advertising accounted for 67 percent of total ad revenue worldwide. The share is expected to grow to 73 percent in 2028, reaching 70 percent in 2024.
Share of digital in advertising revenue worldwide from 2023 to 2027
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Other statistics that may interest you Digital advertising worldwide
Overview
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- Premium Statistic Global digital advertising expenditure 2014-2027
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- Premium Statistic Share of digital ad revenue worldwide 2023-2027
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Regional data
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- Premium Statistic Digital ad spending in North America 2017-2029
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- Premium Statistic Digital ad spend in Latin America and the Caribbean 2024, by format
- Premium Statistic Digital advertising spending in Europe 2006-2024
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- Premium Statistic Digital ad spend in the Middle East & North Africa 2021-2023
- Premium Statistic Value of digital ad spending in MENA 2023, by format
Industry data
5
- Premium Statistic Growth of digital media budgets worldwide 2025, by format
- Premium Statistic Change in automotive ad spend worldwide 2024, by medium
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- Premium Statistic Change in telecommunications ad spend worldwide 2024, by medium
Channel spending
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- Premium Statistic Display ad spend worldwide 2022-2026
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- Premium Statistic Digital Market Outlook: search ad revenue worldwide 2019-2028
- Premium Statistic Revenue of the digital classifieds industry Worldwide 2019-2028
- Premium Statistic Social media ad spend worldwide 2019-2029
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Marketer perspective
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- Premium Statistic Leading marketing concerns worldwide 2023
- Premium Statistic Leading digital advertising concerns worldwide 2023
- Premium Statistic Technologies marketing professionals were planning to adopt or retire worldwide 2023
- Premium Statistic Reliance on third-party cookies among advertisers worldwide 2024
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Consumer perspective
6
- Premium Statistic Main sources for online shopping inspiration worldwide 2024
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Further related statistics
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- Share of digital ad spend Australia 2017-2018
- Share of digital in ad spend in the U.S. 2017-2029
- Digital advertising expenditure in Norway 2007-2019, by platform
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Digital advertising spending in Ukraine 2023-2024, by format
- Digital advertising spending in Chile 2014-2024
- Change in digital advertising spending in Chile 2019-2024
- Online advertising spending in Israel from 2008 to 2012
- Online advertising spending in Saudi Arabia from 2008 to 2012
- Digital advertising inventory in the U.S. 2015, by source & format
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital advertising expenditure in France 2005-2018, by type
- Employees working in digital marketing in SMEs in Hungary 2021
- Economic sectors with the highest online advertising budget in Romania 2020
Further Content: You might find this interesting as well
Statistics
- Share of digital ad spend Australia 2017-2018
- Share of digital in ad spend in the U.S. 2017-2029
- Digital advertising expenditure in Norway 2007-2019, by platform
- Advertising spending distribution in Ukraine 2014-2018, by medium
- Digital advertising spending in Ukraine 2023-2024, by format
- Digital advertising spending in Chile 2014-2024
- Change in digital advertising spending in Chile 2019-2024
- Online advertising spending in Israel from 2008 to 2012
- Online advertising spending in Saudi Arabia from 2008 to 2012
- Digital advertising inventory in the U.S. 2015, by source & format
- Digital advertising expenditure in Germany 2008-2015, by medium
- Digital advertising expenditure in France 2005-2018, by type
- Employees working in digital marketing in SMEs in Hungary 2021
- Economic sectors with the highest online advertising budget in Romania 2020
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
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- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Dentsu. (December 3, 2024). Share of digital in advertising revenue worldwide from 2023 to 2027 [Graph]. In Statista. Retrieved June 05, 2025, from https://www.statista.com/statistics/375008/share-digital-ad-spend-worldwide/
Dentsu. "Share of digital in advertising revenue worldwide from 2023 to 2027." Chart. December 3, 2024. Statista. Accessed June 05, 2025. https://www.statista.com/statistics/375008/share-digital-ad-spend-worldwide/
Dentsu. (2024). Share of digital in advertising revenue worldwide from 2023 to 2027. Statista. Statista Inc.. Accessed: June 05, 2025. https://www.statista.com/statistics/375008/share-digital-ad-spend-worldwide/
Dentsu. "Share of Digital in Advertising Revenue Worldwide from 2023 to 2027." Statista, Statista Inc., 3 Dec 2024, https://www.statista.com/statistics/375008/share-digital-ad-spend-worldwide/
Dentsu, Share of digital in advertising revenue worldwide from 2023 to 2027 Statista, https://www.statista.com/statistics/375008/share-digital-ad-spend-worldwide/ (last visited June 05, 2025)
Share of digital in advertising revenue worldwide from 2023 to 2027 [Graph], Dentsu, December 3, 2024. [Online]. Available: https://www.statista.com/statistics/375008/share-digital-ad-spend-worldwide/