This statistic presents the results of a survey among U.S. adult consumers. The survey was fielded online by Harris Interactive in October 2014, asking the respondents who will be most likely to prepare or purchase gluten-free fixes or substitutes for their Thanksgiving dinner. Some 48 percent of U.S. adults indicated that one of their household members will be most likely to prepare or buy gluten-free alternatives for their Thanksgiving meal.
Who will most likely use gluten-free fixes or substitutions for the Thanksgiving meal?
Characteristic
Share of respondents
Myself
48%
A family member from my household
34%
A family member who is not a member of my household
20%
Someone else in my household (non-family)
9%
Someone else who will be attending the same Thanksgiving meal (not family, not a member of my household)
8%
Don't know
15%
Created with Highcharts 7.2.2Share of respondents48%48%34%34%20%20%9%9%8%8%15%15%MyselfA family member from my householdA family member who is not a member of my householdSomeone else in my household (non-family)Someone else who will be attending the same Thanksgiving meal (notfamily, not a member of my household)Don't know
0%5%10%15%20%25%30%35%40%45%50%55%
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* The original question ran as follows: 'And who will most likely prepare or purchase gluten-free "fixes" or substitutions for the Thanksgiving meal?'
Multiple responses were allowed.
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Harris Interactive. (November 24, 2014). Who will most likely use gluten-free fixes or substitutions for the Thanksgiving meal? [Graph]. In Statista. Retrieved June 06, 2025, from https://www.statista.com/statistics/379639/us-consumers-usage-of-gluten-free-substitutions-for-thanksgiving-dinner/
Harris Interactive. "Who will most likely use gluten-free fixes or substitutions for the Thanksgiving meal?." Chart. November 24, 2014. Statista. Accessed June 06, 2025. https://www.statista.com/statistics/379639/us-consumers-usage-of-gluten-free-substitutions-for-thanksgiving-dinner/
Harris Interactive. (2014). Who will most likely use gluten-free fixes or substitutions for the Thanksgiving meal?. Statista. Statista Inc.. Accessed: June 06, 2025. https://www.statista.com/statistics/379639/us-consumers-usage-of-gluten-free-substitutions-for-thanksgiving-dinner/
Harris Interactive. "Who Will Most Likely Use Gluten-free Fixes or Substitutions for The Thanksgiving Meal?." Statista, Statista Inc., 24 Nov 2014, https://www.statista.com/statistics/379639/us-consumers-usage-of-gluten-free-substitutions-for-thanksgiving-dinner/
Harris Interactive, Who will most likely use gluten-free fixes or substitutions for the Thanksgiving meal? Statista, https://www.statista.com/statistics/379639/us-consumers-usage-of-gluten-free-substitutions-for-thanksgiving-dinner/ (last visited June 06, 2025)
Who will most likely use gluten-free fixes or substitutions for the Thanksgiving meal? [Graph], Harris Interactive, November 24, 2014. [Online]. Available: https://www.statista.com/statistics/379639/us-consumers-usage-of-gluten-free-substitutions-for-thanksgiving-dinner/
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