Digital ad spend growth in the U.S. 2024, by format

Published by Statista Research Department, Apr 29, 2025

In 2024, social was the fastest-growing digital advertising format in the United States, with an annual ad spend growth rate of 36.7 percent. Podcasts ranked second, with a growth rate of 26.4 percent.

Change in digital advertising spending in the United States in 2024, by format

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Release date

April 2025

Region

United States

Survey time period

2024

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Statistics on " Digital advertising formats in the United States "

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Other statistics that may interest you Digital advertising formats in the United States

Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

12

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Statistics

Topics

Digital advertising in North AmericaDigital advertising in the U.S.Digital advertising in CanadaDigital advertising in EuropeDigital advertising in Latin America
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