Digital ad spend growth in the U.S. 2024, by format

Published by Statista Research Department, Apr 29, 2025

In 2024, social was the fastest-growing digital advertising format in the United States, with an annual ad spend growth rate of 36.7 percent. Podcasts ranked second, with a growth rate of 26.4 percent.

Change in digital advertising spending in the United States in 2024, by format

CharacteristicAnnual growth rate
- -
- -
- -
- -
- -
- -
Showing entries 1 to 6 (6 entries in total)
Statistic: Change in digital advertising spending in the United States in 2024, by format

© Statista 2025
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

April 2025

Region

United States

Survey time period

2024

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising formats in the United States "

Other statistics that may interest you Digital advertising formats in the United States

Overview

7

Display advertising

7

Search advertising

8

Audio advertising

7

Social media advertising

7

Marketer insights

5

Consumer insights

5

Further related statistics

12

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in North AmericaDigital advertising in the U.S.Digital advertising in CanadaDigital advertising in EuropeDigital advertising in Latin America
All features, all contents, at all times: Learn more about our professional solutions.

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$1,299 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.