According to the European questionnaire on Information and Communication Technologies, 20 percent of people in the European Union (EU-27) used the internet to sell goods or services in 2023. This is a doubling of the share of online selling consumers in 2009.
Advertisement
Advertisement
Share of individuals using the internet to sell goods or services in the European Union (EU 27) from 2007 to 2023
Data given in this domain are collected annually by the National Statistical Institutes and are based on Eurostat's annual model questionnaires on ICT (Information and Communication Technologies) usage in households and by individuals. Data coverage corresponds to Dataset [ISOC_CI_AC_I] code [PC_IND], [PC_IND_IU3] of the (Information and Communication Technologies) survey.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Eurostat. (March 13, 2024). Share of individuals using the internet to sell goods or services in the European Union (EU 27) from 2007 to 2023 [Graph]. In Statista. Retrieved June 17, 2025, from https://www.statista.com/statistics/381234/online-c2c-commerce-penetration-in-the-eu/
Eurostat. "Share of individuals using the internet to sell goods or services in the European Union (EU 27) from 2007 to 2023." Chart. March 13, 2024. Statista. Accessed June 17, 2025. https://www.statista.com/statistics/381234/online-c2c-commerce-penetration-in-the-eu/
Eurostat. (2024). Share of individuals using the internet to sell goods or services in the European Union (EU 27) from 2007 to 2023. Statista. Statista Inc.. Accessed: June 17, 2025. https://www.statista.com/statistics/381234/online-c2c-commerce-penetration-in-the-eu/
Eurostat. "Share of Individuals Using The Internet to Sell Goods or Services in The European Union (Eu 27) from 2007 to 2023." Statista, Statista Inc., 13 Mar 2024, https://www.statista.com/statistics/381234/online-c2c-commerce-penetration-in-the-eu/
Eurostat, Share of individuals using the internet to sell goods or services in the European Union (EU 27) from 2007 to 2023 Statista, https://www.statista.com/statistics/381234/online-c2c-commerce-penetration-in-the-eu/ (last visited June 17, 2025)
Share of individuals using the internet to sell goods or services in the European Union (EU 27) from 2007 to 2023 [Graph], Eurostat, March 13, 2024. [Online]. Available: https://www.statista.com/statistics/381234/online-c2c-commerce-penetration-in-the-eu/
