In 2023, 68 percent of all individuals used social networks in Portugal. The penetration rate increased by one percentage point from the previous year. Among those who used the internet in the past three months, the penetration rate was higher, at almost 80 percent.
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Share of individuals in Portugal participating in social networks from 2011 to 2023
Characteristic
All individuals
Individuals who used the internet in the past 3 months
creating user profile, posting messages or other contributions to Facebook, Twitter, etc.
Supplementary notes
The aim of the European ICT surveys is the timely provision of statistics on individuals and households on the use of Information and Communication Technologies at European level. Data coverage corresponds to code isoc_ci_ac_i of the ICT (Information and Communication Technologies) survey.
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Eurostat. (June 16, 2024). Share of individuals in Portugal participating in social networks from 2011 to 2023 [Graph]. In Statista. Retrieved June 29, 2025, from https://www.statista.com/statistics/384450/social-network-penetration-in-portugal/
Eurostat. "Share of individuals in Portugal participating in social networks from 2011 to 2023." Chart. June 16, 2024. Statista. Accessed June 29, 2025. https://www.statista.com/statistics/384450/social-network-penetration-in-portugal/
Eurostat. (2024). Share of individuals in Portugal participating in social networks from 2011 to 2023. Statista. Statista Inc.. Accessed: June 29, 2025. https://www.statista.com/statistics/384450/social-network-penetration-in-portugal/
Eurostat. "Share of Individuals in Portugal Participating in Social Networks from 2011 to 2023." Statista, Statista Inc., 16 Jun 2024, https://www.statista.com/statistics/384450/social-network-penetration-in-portugal/
Eurostat, Share of individuals in Portugal participating in social networks from 2011 to 2023 Statista, https://www.statista.com/statistics/384450/social-network-penetration-in-portugal/ (last visited June 29, 2025)
Share of individuals in Portugal participating in social networks from 2011 to 2023 [Graph], Eurostat, June 16, 2024. [Online]. Available: https://www.statista.com/statistics/384450/social-network-penetration-in-portugal/
