CTV ad spend in Canada 2022-2023
In 2023, advanced TV attracted *** million Canadian dollars in spending in Canada, out of which *** was directed at connected TV. In total, Canadian digital video ad spend stood at **** billion dollars.
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Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars)
Source
In cooperation with
Release date
September 2024
More information
Region
Canada
Survey time period
2022 and 2023
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* For commercial use only
Basic Account
For single users
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Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
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Starter Account
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$199 USD
per month, billed annually
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The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
IAB Canada. (September 30, 2024). Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars) [Graph]. In Statista. Retrieved July 15, 2025, from https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
IAB Canada. "Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars)." Chart. September 30, 2024. Statista. Accessed July 15, 2025. https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
IAB Canada. (2024). Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars). Statista. Statista Inc.. Accessed: July 15, 2025. https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
IAB Canada. "Advanced Tv and Connected Tv Advertising Spending in Canada in 2022 and 2023 (in Million Canadian Dollars)." Statista, Statista Inc., 30 Sep 2024, https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
IAB Canada, Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars) Statista, https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/ (last visited July 15, 2025)
Advanced TV and connected TV advertising spending in Canada in 2022 and 2023 (in million Canadian dollars) [Graph], IAB Canada, September 30, 2024. [Online]. Available: https://www.statista.com/statistics/386988/tv-advertising-expenditures-canada/
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