Search ad spend growth in France 2020-2024

Published by
Christopher Ross,
Jun 12, 2025

In 2024, search advertising expenditure in France increased ** percent compared to the values reported in 2023. In 2021, the spending recorded the highest growth rate, in spite of the impact of the COVID-19 pandemic.

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Change in search advertising spending in France from 2020 to 2024

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Release date

February 2025

Region

France

Survey time period

2020 to 2024

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Statistics on " Digital advertising in France "

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Other statistics that may interest you Digital advertising in France

Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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