Annual growth of TV advertising expenses in Japan 2015-2024

Published by Statista Research Department, Apr 14, 2025

TV advertising spending in Japan grew by 1.5 percent in 2024 compared to the previous year. As a result, the television advertising expenditure reached a value of about 1.76 trillion Japanese yen.

Year-on-year change of television advertising expenditure in Japan from 2015 to 2024

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Release date

February 2025

Region

Japan

Survey time period

2015 to 2024

Special properties

includes both terrestrial and satellite television

Supplementary notes

The source defines the growth rate as change from the previous year, with the previous year's result indexed at 100. Values have been modified accordingly.

100 Japanese yen equal 0.67 U.S. dollars or 0.62 euros as of April 2025. 
Data prior to 2023 come from previous reports.

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