Radio advertising spending share in India 2016-2026

Published by
Tanushree Basuroy
,
Mar 20, 2025

Radio advertising held a two percent share of the overall ad expenditure made in India in 2024. Ad spends within this segment of the Indian media sector have steadily decreased since 2019. Forecasts further suggested that radio ad spend shares were likely to further decline until 2026.

Radio advertising expenditure share in India from 2016 to 2024, with projections until 2026

CharacteristicAd spend share
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Showing entries 1 to 11 (11 entries in total)
Statistic: Radio advertising expenditure share in India from 2016 to 2024, with projections until 2026

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Release date

February 2025

Region

India

Survey time period

2016 to 2024

Supplementary notes

*Adjusted

**Forecast

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