TV advertising spending share in Japan 2015-2024

Published by Statista Research Department, Apr 14, 2025

Television advertising accounted for 22.9 percent of total advertising spending in Japan in 2024, marking the lowest share recorded during the surveyed period. This represented a decrease of 8.4 percent compared to 2015.

Television advertising expenditure share in Japan from 2015 to 2024

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Release date

February 2025

Region

Japan

Survey time period

2015 to 2024

Special properties

includes both terrestrial and satellite television

Supplementary notes

Data prior to 2022 come from previous reporting.

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