Digital share of ad spend in Germany 2020-2024

Published by Statista Research Department, May 14, 2025

In 2024, digital advertising accounted for

**
percent of the total ad spending in Germany. It was the third-largest medium in the Western European country. TV and newspapers both received larger shares, with
**
percent and
**
percent, respectively.

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Share of digital in advertising spending in Germany from 2020 to 2024

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Showing entries 1 to 5 (5 entries in total)
Statistic: Share of digital in advertising spending in Germany from 2020 to 2024

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Release date

January 2025

Region

Germany

Survey time period

2020 to 2024

Special properties

includes desktop and mobile

Supplementary notes

Figures calculated by Statista based on data provided by the source.

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Statistics on " Digital advertising in Germany "

Other statistics that may interest you Digital advertising in Germany

Overview of the European market

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Overview of the German market

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Formats

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Desktop & mobile

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Programmatic

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Social media

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Consumer insights

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Digital advertising in Western EuropeDigital advertising in GermanyDigital advertising in the UKDigital advertising in SpainDigital advertising in Italy
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