In 2023, digital advertising in Finland attracted roughly 704 million euros in spending. Search was the largest format, accounting for more than a third of the total. Social media and static display ads followed, with expenditures of 230 million and 144 million, respectively.
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Digital advertising spending in Finland in 2023, by format
(in million euros)
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IAB Finland. (February 1, 2024). Digital advertising spending in Finland in 2023, by format (in million euros) [Graph]. In Statista. Retrieved July 11, 2025, from https://www.statista.com/statistics/397896/digital-advertising-expenditure-in-finland-by-medium/
IAB Finland. "Digital advertising spending in Finland in 2023, by format (in million euros)." Chart. February 1, 2024. Statista. Accessed July 11, 2025. https://www.statista.com/statistics/397896/digital-advertising-expenditure-in-finland-by-medium/
IAB Finland. (2024). Digital advertising spending in Finland in 2023, by format (in million euros). Statista. Statista Inc.. Accessed: July 11, 2025. https://www.statista.com/statistics/397896/digital-advertising-expenditure-in-finland-by-medium/
IAB Finland. "Digital Advertising Spending in Finland in 2023, by Format (in Million Euros)." Statista, Statista Inc., 1 Feb 2024, https://www.statista.com/statistics/397896/digital-advertising-expenditure-in-finland-by-medium/
IAB Finland, Digital advertising spending in Finland in 2023, by format (in million euros) Statista, https://www.statista.com/statistics/397896/digital-advertising-expenditure-in-finland-by-medium/ (last visited July 11, 2025)
Digital advertising spending in Finland in 2023, by format (in million euros) [Graph], IAB Finland, February 1, 2024. [Online]. Available: https://www.statista.com/statistics/397896/digital-advertising-expenditure-in-finland-by-medium/