In 2023, digital advertising spending in Ireland increased by 11 percent. Video was the fastest-growing format, having increased its ad spending by 24 percent.
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Change in digital advertising spending in Ireland from 2021 to 2024
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IAB Ireland. (May 2, 2024). Change in digital advertising spending in Ireland from 2021 to 2024 [Graph]. In Statista. Retrieved June 13, 2025, from https://www.statista.com/statistics/398200/digital-advertising-share-of-ad-spend-in-ireland/
IAB Ireland. "Change in digital advertising spending in Ireland from 2021 to 2024." Chart. May 2, 2024. Statista. Accessed June 13, 2025. https://www.statista.com/statistics/398200/digital-advertising-share-of-ad-spend-in-ireland/
IAB Ireland. (2024). Change in digital advertising spending in Ireland from 2021 to 2024. Statista. Statista Inc.. Accessed: June 13, 2025. https://www.statista.com/statistics/398200/digital-advertising-share-of-ad-spend-in-ireland/
IAB Ireland. "Change in Digital Advertising Spending in Ireland from 2021 to 2024." Statista, Statista Inc., 2 May 2024, https://www.statista.com/statistics/398200/digital-advertising-share-of-ad-spend-in-ireland/
IAB Ireland, Change in digital advertising spending in Ireland from 2021 to 2024 Statista, https://www.statista.com/statistics/398200/digital-advertising-share-of-ad-spend-in-ireland/ (last visited June 13, 2025)
Change in digital advertising spending in Ireland from 2021 to 2024 [Graph], IAB Ireland, May 2, 2024. [Online]. Available: https://www.statista.com/statistics/398200/digital-advertising-share-of-ad-spend-in-ireland/