Attributes of ambient media according to customer opinion in Germany 2016

Published by Statista Research Department, Dec 22, 2016
This statistic shows the results of a survey on the attributes of ambient media in Germany in 2016. More than 53.9 percent of respondents fully agreed that ambient media produce mass attention. The statement that ambient media advertising takes effect in the direct environment of the target audience received the highest rate of agreement at 78.4 percent.

How much do you agree with the following statements about ambient media?

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Release date

December 2016

Region

Germany

Survey time period

November 17 to December 4, 2016

Number of respondents

232 customers of FAM (Fachverband Ambient Media e.V.) members

Age group

20-69 years

Special properties

top box: I fully agree

Method of interview

Online survey

Supplementary notes

The source does not specify the date of the survey.

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