World: value of the top retail brands 2025

Published by Statista Research Department, May 6, 2025

As of 2025, Amazon was the most valuable retail brand in the world with an estimated brand value of about *** billion U.S. dollars. Amazon is an international e-commerce company offering online retail, computing services, consumer electronics, digital content, as well as other local services such as daily deals and groceries. With a market share of **** percent, Amazon consolidates itself as the leading e-commerce retailer in the United States.

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Brand value of the leading retailers worldwide in 2025 (in million U.S. dollars)

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Source

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Release date

May 2025

Region

Worldwide

Survey time period

2025

Supplementary notes

The source includes the following definition:
Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market.
Information about the source's brand valuation methodology can be found in this link.

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