Distribution of advertising spending in Spain 2023-2024, by medium

Published by
Michele Majidi,
Apr 15, 2025

In 2024, TV accounted for approximately 25.7 percent of advertising spending in Spain, down 26.6 percent the year prior. Online search and social networks rounded up the 2024 top three, with 24.3 and 16.1 percent shares, respectively.

Distribution of advertising spending in Spain in 2023 and 2024, by medium

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Release date

February 2025

Region

Spain

Survey time period

2023 and 2024

Supplementary notes

Percentage points exceeding or falling behind 100 are probably due to rounding.

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Statistics on " Advertising in Spain "

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Overview

5

Traditional media

8

Digital media

6

Leading players

4

Consumer perception

6

Further related statistics

16

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Advertising in SpainAdvertising in EuropeAdvertising in the NordicsDigital advertising in EuropeAdvertising in Poland
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