Digital ad spend growth in Sweden 2021-2024

Published by Statista Research Department, Mar 12, 2025

In 2024, digital advertising spending in Sweden increased by over 13 percent. Digital media accounted for 47 percent of total advertising spending in the Nordic country.

Change in digital advertising spending in Sweden from 2021 to 2024

CharacteristicYear-on-year growth rate
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Showing entries 1 to 4 (4 entries in total)
Statistic: Change in digital advertising spending in Sweden from 2021 to 2024

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Sources

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Release date

January 2025

Region

Sweden

Survey time period

2021 to 2024

Supplementary notes

Data calculated by Statista based on figures provided by the source.

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Statistics on " Digital advertising in the Nordics "

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Overview of the European market

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Denmark

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Finland

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Norway

8

Sweden

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Topics

Digital advertising in SwedenMedia usage in SwedenTelevision in SwedenDigitalization in the media industry in SwedenDigital advertising in the Nordics
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