Cinema and the internet recorded the highest growth in ad spending in Sweden in 2023. Companies spent 3.2 percent more on this medium compared to the previous year. Out-of-home media ranked second that year, with ad spending growth of 1.8 percent. In total, ad spend in Sweden declined by 1.2 percent in 2023.
Growth in advertising spending in Sweden in 2023, by medium
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IRM. (February 22, 2024). Growth in advertising spending in Sweden in 2023, by medium [Graph]. In Statista. Retrieved April 21, 2025, from https://www.statista.com/statistics/407669/advertising-spending-growth-by-medium-sweden/
IRM. "Growth in advertising spending in Sweden in 2023, by medium." Chart. February 22, 2024. Statista. Accessed April 21, 2025. https://www.statista.com/statistics/407669/advertising-spending-growth-by-medium-sweden/
IRM. (2024). Growth in advertising spending in Sweden in 2023, by medium. Statista. Statista Inc.. Accessed: April 21, 2025. https://www.statista.com/statistics/407669/advertising-spending-growth-by-medium-sweden/
IRM. "Growth in Advertising Spending in Sweden in 2023, by Medium." Statista, Statista Inc., 22 Feb 2024, https://www.statista.com/statistics/407669/advertising-spending-growth-by-medium-sweden/
IRM, Growth in advertising spending in Sweden in 2023, by medium Statista, https://www.statista.com/statistics/407669/advertising-spending-growth-by-medium-sweden/ (last visited April 21, 2025)
Growth in advertising spending in Sweden in 2023, by medium [Graph], IRM, February 22, 2024. [Online]. Available: https://www.statista.com/statistics/407669/advertising-spending-growth-by-medium-sweden/
