Most valuable restaurant brands worldwide 2025
Published by
In 2025, McDonald's was the highest-valued restaurant brand worldwide, with a brand value of
****
billion U.S. dollars. Starbucks ranked second with Log in or register to access precise data.
****
billion dollars in brand value.Log in or register to access precise data.
McDonald’s: Quick service restaurant giant
In 2024, McDonald's was among the top 100 companies worldwide by market capitalization. The quick-service restaurant (QSR) chain has dominated the fast-food scene for many decades. Some of its most well-known celebrity endorsements over the years have included singers, actors, and athletes like Kobe Bryant, Tony Hawk, and K-pop group BTS. In 2024, McDonald's global advertising spending amounted to approximately
***
million dollars.Log in or register to access precise data.
Starbucks: Brand value in decline
As photos of celebrities carrying branded cups in various sizes have flooded the internet in recent years, holding a Starbucks cup has become somewhat of a status symbol to many consumers. However, as of 2023, the company started facing boycott calls after suing the union Starbucks Workers United for an Instagram post that expressed solidarity with Palestinians. Additionally, Starbucks has come under fire due to menu price increases and issues with employee pay and working conditions. As a result, the coffee shop chain has saw a decline in brand value worldwide.
