This statistic shows the results of a survey concerning the brand or price awareness for sportswear purchases among women in Germany in 2017. During the survey period it was found that 8 percent of the surveyed women stated that they always buy the same brand.
Brand or price awareness among women when buying sportswear in Germany in 2017
Characteristic
Share of respondents
I purchase by price, not by brand
37%
I have a range of brands, purchase depending on my mood
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Statista. (January 30, 2017). Brand or price awareness among women when buying sportswear in Germany in 2017 [Graph]. In Statista. Retrieved April 20, 2025, from https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
Statista. "Brand or price awareness among women when buying sportswear in Germany in 2017." Chart. January 30, 2017. Statista. Accessed April 20, 2025. https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
Statista. (2017). Brand or price awareness among women when buying sportswear in Germany in 2017. Statista. Statista Inc.. Accessed: April 20, 2025. https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
Statista. "Brand or Price Awareness among Women When Buying Sportswear in Germany in 2017." Statista, Statista Inc., 30 Jan 2017, https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
Statista, Brand or price awareness among women when buying sportswear in Germany in 2017 Statista, https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/ (last visited April 20, 2025)
Brand or price awareness among women when buying sportswear in Germany in 2017 [Graph], Statista, January 30, 2017. [Online]. Available: https://www.statista.com/statistics/412855/women-brand-price-awareness-for-sportswear-purchases-germany/
