Display ad spend in France 2012-2024

Published by
Christopher Ross,
Jun 12, 2025

In 2024, digital display advertising spending stood at 2.12 billion euros, having increased 17 percent from the value of 1.82 billion reported in 2023. During the first year of the COVID-19 pandemic, the display market in France contracted 10 percent from a spending of 1.27 billion in 2019. Display is the third-largest digital ad format in France, behind search and social.

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Digital display advertising spending in France from 2012 to 2024 (in billion euros)

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Release date

February 2025

Region

France

Survey time period

2012 to 2024

Supplementary notes

Figures have been rounded.
Figures prior to 2021 have been retrieved from earlier reports.

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Statistics on " Digital advertising in France "

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Overview

5

Overview of the French market

5

Formats & devices

8

Social

6

Programmatic

5

Retail media

6

Consumer insights

4

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Topics

Digital advertising in FranceDigital advertising in EuropeInternet usage in FranceSocial media advertising and marketing in FranceAdvertising in France
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