Digital display advertising investment distribution in France 2018, by device

Published by
Christopher Ross,
Dec 10, 2024
This statistic is a distribution of online display advertising spending in France from 2014 to 2018 by targeted device. It reveals that 40 percent of display advertising expenditures were meant for desktop users, whereas only four percent targeted IPTV users in 2018.

Breakdown of online display advertising expenditures in France from 2014 to 2018, by targeted device

Characteristic20142015201620172018
Desktop 80.5% 71% 59% 47% 40%
Mobile devices 17.5% 26% 37% 49% 56%
IPTV* 2% 3% 4% 4% 4%
Showing entries 1 to 3 (3 entries in total)
Created with Highcharts 7.2.2Share of spending80.5%80.5%17.5%17.5%2%2%71%71%26%26%3%3%59%59%37%37%4%4%47%47%49%49%4%4%40%40%56%56%4%4%20142015201620172018DesktopMobile devicesIPTV*
0%20%40%60%80%100%

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Release date

February 2019

Region

France

Survey time period

2014 to 2018

Supplementary notes

* Internet Protocol Television

Figures for years prior to 2017 are included in reports previously published by the source.

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