In 2023, social media advertising spending in France stood at around 2.47 billion euros, having increased 12 percent on the figures reported a year earlier. In 2022, it stood at roughly 2.2 billion euros. Social media advertising is the second largest part of the market in the country, right after search.
Social media advertising spending in France from 2019 to 2023
(in billion euros)
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Social media advertising spending in France from 2019 to 2023
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SRI - Les Régies Internet, & UDECAM, & Oliver Wyman. (February 6, 2024). Social media advertising spending in France from 2019 to 2023 (in billion euros) [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/415212/social-networks-advertising-revenue-france/
SRI - Les Régies Internet, und UDECAM, und Oliver Wyman. "Social media advertising spending in France from 2019 to 2023 (in billion euros)." Chart. February 6, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/415212/social-networks-advertising-revenue-france/
SRI - Les Régies Internet, UDECAM, Oliver Wyman. (2024). Social media advertising spending in France from 2019 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/415212/social-networks-advertising-revenue-france/
SRI - Les Régies Internet, and UDECAM, and Oliver Wyman. "Social Media Advertising Spending in France from 2019 to 2023 (in Billion Euros)." Statista, Statista Inc., 6 Feb 2024, https://www.statista.com/statistics/415212/social-networks-advertising-revenue-france/
SRI - Les Régies Internet & UDECAM & Oliver Wyman, Social media advertising spending in France from 2019 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/415212/social-networks-advertising-revenue-france/ (last visited May 17, 2025)
Social media advertising spending in France from 2019 to 2023 (in billion euros) [Graph], SRI - Les Régies Internet, & UDECAM, & Oliver Wyman, February 6, 2024. [Online]. Available: https://www.statista.com/statistics/415212/social-networks-advertising-revenue-france/
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