In 2025, three Dutch banks ranked among the world's top 100 most valuable banking brands. ING led with an estimated brand value of approximately 10.8 billion U.S. dollars, followed by Rabobank, which saw a significant year-over-year increase to 9.4 billion U.S. dollars. ABN AMRO also secured a spot in the top 100 with a brand value of 4.4 billion U.S. dollars. These three banks were not only among the global leaders but also the largest in the Netherlands in terms of assets.
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Most valuable banking brands in the Netherlands from 2015 to 2025
(in billion U.S. dollars)
The source provides further calculation of brand value context in the methodology section of the report (this calculation is a multiplication of Brand Strength Index, Brand Royalty Rate and brand-specific revenues).
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Brand Finance. (March 20, 2025). Most valuable banking brands in the Netherlands from 2015 to 2025 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 20, 2025, from https://www.statista.com/statistics/417219/brand-value-of-leading-banks-the-netherlands/
Brand Finance. "Most valuable banking brands in the Netherlands from 2015 to 2025 (in billion U.S. dollars)." Chart. March 20, 2025. Statista. Accessed June 20, 2025. https://www.statista.com/statistics/417219/brand-value-of-leading-banks-the-netherlands/
Brand Finance. (2025). Most valuable banking brands in the Netherlands from 2015 to 2025 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 20, 2025. https://www.statista.com/statistics/417219/brand-value-of-leading-banks-the-netherlands/
Brand Finance. "Most Valuable Banking Brands in The Netherlands from 2015 to 2025 (in Billion U.S. Dollars)." Statista, Statista Inc., 20 Mar 2025, https://www.statista.com/statistics/417219/brand-value-of-leading-banks-the-netherlands/
Brand Finance, Most valuable banking brands in the Netherlands from 2015 to 2025 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/417219/brand-value-of-leading-banks-the-netherlands/ (last visited June 20, 2025)
Most valuable banking brands in the Netherlands from 2015 to 2025 (in billion U.S. dollars) [Graph], Brand Finance, March 20, 2025. [Online]. Available: https://www.statista.com/statistics/417219/brand-value-of-leading-banks-the-netherlands/
