This statistic depicts the preference for generic or brand name drugs by U.S. consumers in 2014. The survey revealed that 42 percent of the respondents would always choose to buy generic drugs over brand name drugs.
If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?
Preference
Share of respondents
I would always choose to buy generic drugs over brand name
42%
I would much more often choose to buy generic drugs than brand name
25%
I would somewhat more often choose to buy generic drugs than brand name
15%
I would somewhat more often choose to buy brand name drugs than generic
9%
I would much more often choose to buy brand name drugs than generic
4%
I would always choose to buy brand name prescription drugs over generic
6%
0%5%10%15%20%25%30%35%40%45%50%
Add this content to your personal favorites. These can be accessed from the favorites menu in the main navigation.
You have no right to use this feature.
Make sure to contact us if you are interested in scientific citation.
You can upgrade your account to enable this functionality for all statistics.
This feature is not available with your current account.Request access
Learn more about how Statista can support your business.
Harris Interactive. (March 17, 2015). If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? [Graph]. In Statista. Retrieved May 30, 2025, from https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. "If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?." Chart. March 17, 2015. Statista. Accessed May 30, 2025. https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. (2015). If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other?. Statista. Statista Inc.. Accessed: May 30, 2025. https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive. "If You Had a Choice between Getting a Brand Name Prescription Drug or a Generic Drug, How Often Would You Choose One over The Other?." Statista, Statista Inc., 17 Mar 2015, https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Harris Interactive, If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? Statista, https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/ (last visited May 30, 2025)
If you had a choice between getting a brand name prescription drug or a generic drug, how often would you choose one over the other? [Graph], Harris Interactive, March 17, 2015. [Online]. Available: https://www.statista.com/statistics/417376/preference-for-generic-or-brand-name-drugs-by-us-consumers/
Profit from additional features with an Employee Account
Please create an employee account to be able to mark statistics as favorites.
Then you can access your favorite statistics via the star in the header.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
