This statistic shows the media audience size in the United States September 2018, sorted by medium. As of that quarter, 149 million people in the United States accessed the internet on a computer. Radio was ranked first with an U.S. audience of 227 million listeners in an average week.
Media audience size in the United States as of 2018, by medium
(in millions)
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IAB (U.S.). (December 11, 2018). Media audience size in the United States as of 2018, by medium (in millions) [Graph]. In Statista. Retrieved May 06, 2025, from https://www.statista.com/statistics/417831/us-media-audiences/
IAB (U.S.). "Media audience size in the United States as of 2018, by medium (in millions)." Chart. December 11, 2018. Statista. Accessed May 06, 2025. https://www.statista.com/statistics/417831/us-media-audiences/
IAB (U.S.). (2018). Media audience size in the United States as of 2018, by medium (in millions). Statista. Statista Inc.. Accessed: May 06, 2025. https://www.statista.com/statistics/417831/us-media-audiences/
IAB (U.S.). "Media Audience Size in The United States as of 2018, by Medium (in Millions)." Statista, Statista Inc., 11 Dec 2018, https://www.statista.com/statistics/417831/us-media-audiences/
IAB (U.S.), Media audience size in the United States as of 2018, by medium (in millions) Statista, https://www.statista.com/statistics/417831/us-media-audiences/ (last visited May 06, 2025)
Media audience size in the United States as of 2018, by medium (in millions) [Graph], IAB (U.S.), December 11, 2018. [Online]. Available: https://www.statista.com/statistics/417831/us-media-audiences/