Southwest Airlines Co. revenue 2010-2024

In 2024, Southwest Airlines Co. generated approximately 27.5 billion U.S. dollars in revenue. This marked an increase of 5.3 percent compared to the previous year. Over the given period, the airline saw incremental increases since 2010, before declining severely when the coronavirus pandemic started. Revenue then went on to increase to greater values than pre-pandemic levels.  

  

Southwest Airlines' financial metrics

Southwest Airlines Co. brings in more operating revenue than it pays in operating expenses, an indication of the financial stability for the company. The airline held total assets at 36.5 billion U.S. dollars in 2023, roughly 21 billion U.S. dollars more than the 2010 level. Southwest Airlines was one of the top ten largest airlines in the North America, in terms of operating revenue in 2022.  

  

Customer experience with Southwest 

As one of the largest low-cost carriers in the world, Southwest faces a trade-off of cost-effectiveness with customer contentment. In 2023, customers had a satisfaction index score of 78 for the airline. About  74.68 percent of Southwest's flights were on time in 2022, placing the airline in the center of ranked airlines. The company had a rate of 5.4 mishandled bags per 1,000 passengers in that same year, standing close to the middle amongst its competitors.