This survey displays company's primary focus with their digital health strategies in 2013 and 2015 based on their value proposition for the customer and their prediction for 2020. As of 2015, 63 percent of respondents said that their company's digital health strategy primarily focused on extending value proposition for the customer.
Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020
Characteristic
Enhance value proposition
Extend value proposition
Invent value proposition
2020
7%
37%
57%
2015
20%
63%
17%
2013
73%
23%
3%
0%20%40%60%80%100%
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Original question: "What is the primary focus of your company’s Digital Health strategy with respect to value proposition for the customer from 2013 to 2020?"
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Arthur D. Little. (December 20, 2013). Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020 [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
Arthur D. Little. "Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020." Chart. December 20, 2013. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
Arthur D. Little. (2013). Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020. Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
Arthur D. Little. "Digital Health Strategy Focus of Pharmaceutical Companies regarding Customer Value Propositions from 2013 to 2020." Statista, Statista Inc., 20 Dec 2013, https://www.statista.com/statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
Arthur D. Little, Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020 Statista, https://www.statista.com/statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/ (last visited May 08, 2025)
Digital health strategy focus of pharmaceutical companies regarding customer value propositions from 2013 to 2020 [Graph], Arthur D. Little, December 20, 2013. [Online]. Available: https://www.statista.com/statistics/422350/digital-health-focus-of-pharma-companies-regarding-customer-value-propositions/
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