In 2019, over 60 percent of Luxembourg individuals made an online purchase in the first quarter of the year, a slight increase compared to 2018. Approximately one in five individuals in 2019 has never bought or ordered items on the Internet before.
Whilst the domestic e-commerce market might not be too important for some (European surveys do not always mention the country as it is deemed too small), Luxembourg does have several big companies that are active in Europe. For example, The Grand Duchy is home to the European division of Amazon called Amazon EU S.à r.l. Amazon Europe’s total revenue was over 30 billion euros in 2019.
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Distribution of individuals who made online purchases in Luxembourg from 2009 to 2019
Characteristic
Within the first trimester of the reference year
Between 3 months and a year ago
More than a year ago
Individuals who have never bought or ordered on Internet
2019
65%
10%
5%
20%
2018
62%
12%
6%
20%
2017
71%
11%
5%
13%
2016
70%
10%
6%
14%
2015
65%
15%
5%
15%
2014
65%
12%
6%
17%
2013
62%
12%
7%
20%
2012
61%
11%
6%
22%
2011
57%
14%
6%
24%
2010
51%
14%
6%
28%
2009
52%
14%
7%
27%
Created with Highcharts 7.2.2Share of individuals52%52%51%51%57%57%61%61%62%62%65%65%65%65%70%70%71%71%62%62%65%65%14%14%14%14%14%14%11%11%12%12%12%12%15%15%10%10%11%11%12%12%10%10%7%7%6%6%6%6%6%6%7%7%6%6%5%5%6%6%5%5%6%6%5%5%27%27%28%28%24%24%22%22%20%20%17%17%15%15%14%14%13%13%20%20%20%20%Within the first trimester of the reference yearBetween 3 months and a year agoMore than a year agoIndividuals who have never bought or ordered on Internet20092010201120122013201420152016201720182019
0%25%50%75%100%125%
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STATEC. (February 20, 2020). Distribution of individuals who made online purchases in Luxembourg from 2009 to 2019 [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/422427/online-shopping-penetration-in-luxembourg/
STATEC. "Distribution of individuals who made online purchases in Luxembourg from 2009 to 2019." Chart. February 20, 2020. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/422427/online-shopping-penetration-in-luxembourg/
STATEC. (2020). Distribution of individuals who made online purchases in Luxembourg from 2009 to 2019. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/422427/online-shopping-penetration-in-luxembourg/
STATEC. "Distribution of Individuals Who Made Online Purchases in Luxembourg from 2009 to 2019." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/422427/online-shopping-penetration-in-luxembourg/
STATEC, Distribution of individuals who made online purchases in Luxembourg from 2009 to 2019 Statista, https://www.statista.com/statistics/422427/online-shopping-penetration-in-luxembourg/ (last visited July 05, 2025)
Distribution of individuals who made online purchases in Luxembourg from 2009 to 2019 [Graph], STATEC, February 20, 2020. [Online]. Available: https://www.statista.com/statistics/422427/online-shopping-penetration-in-luxembourg/
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