Global ad spending of Mattel from 2013 to 2024

Advertising and promotion expenditure of Mattel worldwide from 2013 to 2024

CharacteristicAd expenditure in million U.S. dollars
2024 507.3
2023 524.8
2022 534.3
2021 545.7
2020 525.8
2019 551.5
2018 524.3
2017 642.3
2016 634.9
2015 717.85
2014 733.2
2013 750.2
Created with Highcharts 7.2.2Ad expenditure in million U.S. dollars750.2750.2733.2733.2717.85717.85634.9634.9642.3642.3524.3524.3551.5551.5525.8525.8545.7545.7534.3534.3524.8524.8507.3507.3201320142015201620172018201920202021202220232024
02004006008001,000
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Release date

2025

Region

Worldwide

Survey time period

2013 to 2024

Supplementary notes

Figures prior to 2023 were taken from previous editions of the publication.

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Statistics on " Mattel (Barbie) "

Other statistics that may interest you Mattel (Barbie)

Overview

5

Financial results

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Key figures

4

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8

Competitors

5

The Barbie Movie

7

Further related statistics

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