This statistic shows the advertising and promotion expenditure of Mattel worldwide from 2013 to 2024. In 2024, Mattel spent approximately 507 million U.S. dollars on advertising and promotion.
Advertising and promotion expenditure of Mattel worldwide from 2013 to 2024
(in million U.S. dollars)
Characteristic
Ad expenditure in million U.S. dollars
2024
507.3
2023
524.8
2022
534.3
2021
545.7
2020
525.8
2019
551.5
2018
524.3
2017
642.3
2016
634.9
2015
717.85
2014
733.2
2013
750.2
Created with Highcharts 7.2.2Ad expenditure in million U.S. dollars750.2750.2733.2733.2717.85717.85634.9634.9642.3642.3524.3524.3551.5551.5525.8525.8545.7545.7534.3534.3524.8524.8507.3507.3201320142015201620172018201920202021202220232024
02004006008001,000
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Mattel. (February 26, 2025). Advertising and promotion expenditure of Mattel worldwide from 2013 to 2024 (in million U.S. dollars) [Graph]. In Statista. Retrieved May 31, 2025, from https://www.statista.com/statistics/424181/global-ad-expenditure-of-mattel/
Mattel. "Advertising and promotion expenditure of Mattel worldwide from 2013 to 2024 (in million U.S. dollars)." Chart. February 26, 2025. Statista. Accessed May 31, 2025. https://www.statista.com/statistics/424181/global-ad-expenditure-of-mattel/
Mattel. (2025). Advertising and promotion expenditure of Mattel worldwide from 2013 to 2024 (in million U.S. dollars). Statista. Statista Inc.. Accessed: May 31, 2025. https://www.statista.com/statistics/424181/global-ad-expenditure-of-mattel/
Mattel. "Advertising and Promotion Expenditure of Mattel Worldwide from 2013 to 2024 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Feb 2025, https://www.statista.com/statistics/424181/global-ad-expenditure-of-mattel/
Mattel, Advertising and promotion expenditure of Mattel worldwide from 2013 to 2024 (in million U.S. dollars) Statista, https://www.statista.com/statistics/424181/global-ad-expenditure-of-mattel/ (last visited May 31, 2025)
Advertising and promotion expenditure of Mattel worldwide from 2013 to 2024 (in million U.S. dollars) [Graph], Mattel, February 26, 2025. [Online]. Available: https://www.statista.com/statistics/424181/global-ad-expenditure-of-mattel/
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