Share of online shoppers in France 2010-2024, by gender

Published by Daniela Coppola, Apr 17, 2025

The share of people in France who purchased things online has grown since 2010, with a sharp increase in 2021. As of 2024, male consumers tended to shop more than female ones (63.6 against 62.4 percent).

Online purchase penetration in France from 2010 to 2024, by gender

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Release date

November 2024

Region

France

Survey time period

2010 to 2024

Age group

15 years and older

Special properties

usage in the last three months

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Scope: people living in an ordinary household in France (including overseas departments and territories).

The survey was not carried out in 2020.

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