Tasks performed using electronic devices worldwide 2015

Which of the following have you done using your mobile/smartphone/tablet/pc?

Task performedShare of respondents
Researched the products 46%
Compared prices with competitors 45%
Used a coupon 35%
Located store with my mobile phone 34%
Accessed loyalty/reward programs 21%
Checked funding available before purchasing 20%
Scanned QR codes 14%
Received recommendations based on previous purchases 13%
Received an offer based on proximity to store 12%
Paid at cashier 10%
"Checked in" at store via social media (e.g. Foursquare or Facebook places) 10%
Tweeted the retailer/brand about the product/offer 5%
None of the above 29%
Created with Highcharts 7.2.2Task performedShare of respondents46%46%45%45%35%35%34%34%21%21%20%20%14%14%13%13%12%12%10%10%10%10%5%5%29%29%Researched the productsCompared prices with competitorsUsed a couponLocated store with my mobile phoneAccessed loyalty/reward programsChecked funding available before purchasingScanned QR codesReceived recommendations based on previous purchasesReceived an offer based on proximity to storePaid at cashier"Checked in" at store via social media (e.g. Foursquare or Facebookplaces)Tweeted the retailer/brand about the product/offerNone of the above
0%5%10%15%20%25%30%35%40%45%50%55%
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Release date

March 2015

Region

Worldwide

Survey time period

2015

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