Sales of the leading CE companies worldwide 2024

The consumer electronics industry continues to be dominated by tech giants, with Apple leading the pack in 2024. The Cupertino-based company is projected to generate sales of

billion U.S. dollars, nearly doubling its closest competitor Samsung Electronics at billion U.S. dollars. This impressive performance underscores the enduring appeal of Apple's products and its strong market position in an increasingly competitive landscape.

Consumer electronics consistently growing worldwide

The consumer electronics sector is experiencing robust growth, with global spending on devices expected to reach over

billion U.S. dollars in 2025, increasing by percentage points over the previous year. The e-commerce segment of the consumer electronics market is also expanding rapidly, with the global market size projected to exceed billion U.S. dollars by 2025. Artificial intelligence (AI) integration is also significantly transforming consumer electronics. This trend is fueling growth in AI-powered smartphones and PCs, offering not only new designs but also a plethora of new features.

Retail plays an imperative role in CE sales

While major manufacturers like Apple and Samsung lead in sales, consumer electronics retailers such as Walmart, Amazon, and Best Buy play a crucial role in this ecosystem, generating billions of dollars annually. In 2024, Amazon.com held the top spot as the leading online retailer for consumer electronics, with JD.com and Walmart.com ranking second and third, respectively. In the same year, the United States was the largest market for consumer electronics e-commerce, with estimated revenues reaching over

billion U.S. dollars.