Digital ad spend in Turkey 2020-2024
Turkey's digital advertising market was valued at **** billion euros in 2024, which indicated an impressive ****-percent growth from the previous year. The country has maintained its position as the fastest-growing digital ad market in Europe for five consecutive years. In 2024, Turkey ranked fourth-largest in Europe in terms of digital ad spending, only behind the United Kingdom (UK), Germany, and France.
Digital advertising formats
Display advertising emerged as the leading format in Turkey's digital ad landscape, accounting for the largest share of spending in 2024. Approximately *** billion euros were allocated to digital display advertising, while paid-for search and classifieds & directories received **** billion euros and *** million euros, respectively.
Programmatic and social media drive growth
The rapid expansion of Turkey's digital ad market is fueled by innovative advertising technologies and platforms. Programmatic advertising led the way in 2023, with spending exceeding ** billion Turkish lira. Social media and influencer advertising also played crucial roles, having attracted approximately **** billion and *** billion Turkish lira, respectively.
