In March 2025, gross spending on radio advertising increased by 8.3 percent compared to the previous year. Online ad expenditure decreased by around 10 percent.
Year-on-year change of gross advertising spending in Germany in March 2025, by type of media
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Nielsen. (April 22, 2025). Year-on-year change of gross advertising spending in Germany in March 2025, by type of media [Graph]. In Statista. Retrieved May 05, 2025, from https://www.statista.com/statistics/433111/gross-advertising-expenditure-by-types-of-media-germany/
Nielsen. "Year-on-year change of gross advertising spending in Germany in March 2025, by type of media." Chart. April 22, 2025. Statista. Accessed May 05, 2025. https://www.statista.com/statistics/433111/gross-advertising-expenditure-by-types-of-media-germany/
Nielsen. (2025). Year-on-year change of gross advertising spending in Germany in March 2025, by type of media. Statista. Statista Inc.. Accessed: May 05, 2025. https://www.statista.com/statistics/433111/gross-advertising-expenditure-by-types-of-media-germany/
Nielsen. "Year-on-year Change of Gross Advertising Spending in Germany in March 2025, by Type of Media." Statista, Statista Inc., 22 Apr 2025, https://www.statista.com/statistics/433111/gross-advertising-expenditure-by-types-of-media-germany/
Nielsen, Year-on-year change of gross advertising spending in Germany in March 2025, by type of media Statista, https://www.statista.com/statistics/433111/gross-advertising-expenditure-by-types-of-media-germany/ (last visited May 05, 2025)
Year-on-year change of gross advertising spending in Germany in March 2025, by type of media [Graph], Nielsen, April 22, 2025. [Online]. Available: https://www.statista.com/statistics/433111/gross-advertising-expenditure-by-types-of-media-germany/