This statistic displays the total advertising expenditures in the European Union (EU 28) from 2009 to 2018. In 2018, advertising expenditures reached 107.2 billion euros.
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Total advertising expenditure in the European Union (EU 28) from 2009 to 2018
(in million euros)
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European Audiovisual Observatory. (November 1, 2019). Total advertising expenditure in the European Union (EU 28) from 2009 to 2018 (in million euros) [Graph]. In Statista. Retrieved July 08, 2025, from https://www.statista.com/statistics/434706/total-advertising-expenditure-in-the-eu/
European Audiovisual Observatory. "Total advertising expenditure in the European Union (EU 28) from 2009 to 2018 (in million euros)." Chart. November 1, 2019. Statista. Accessed July 08, 2025. https://www.statista.com/statistics/434706/total-advertising-expenditure-in-the-eu/
European Audiovisual Observatory. (2019). Total advertising expenditure in the European Union (EU 28) from 2009 to 2018 (in million euros). Statista. Statista Inc.. Accessed: July 08, 2025. https://www.statista.com/statistics/434706/total-advertising-expenditure-in-the-eu/
European Audiovisual Observatory. "Total Advertising Expenditure in The European Union (Eu 28) from 2009 to 2018 (in Million Euros)." Statista, Statista Inc., 1 Nov 2019, https://www.statista.com/statistics/434706/total-advertising-expenditure-in-the-eu/
European Audiovisual Observatory, Total advertising expenditure in the European Union (EU 28) from 2009 to 2018 (in million euros) Statista, https://www.statista.com/statistics/434706/total-advertising-expenditure-in-the-eu/ (last visited July 08, 2025)
Total advertising expenditure in the European Union (EU 28) from 2009 to 2018 (in million euros) [Graph], European Audiovisual Observatory, November 1, 2019. [Online]. Available: https://www.statista.com/statistics/434706/total-advertising-expenditure-in-the-eu/