In 2019, the Maybelline Expert Wear eye shadow brand generated sales amounting to 19.8 million U.S. dollars in the United States. The Profusion eye shadow brand generated sales of around 8.8 million U.S. dollars that year.
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Leading eye shadow brands in the United States in 2019, based on sales (in million U.S. dollars)*
* Total U.S. multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries, and select club and dollar retail chains) for the 52 weeks ended June 16, 2019.
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Drug Store News. (August 26, 2019). Leading eye shadow brands in the United States in 2019, based on sales (in million U.S. dollars)* [Graph]. In Statista. Retrieved July 05, 2025, from https://www.statista.com/statistics/434785/leading-eye-shadow-brands-in-us-drug-stores/
Drug Store News. "Leading eye shadow brands in the United States in 2019, based on sales (in million U.S. dollars)*." Chart. August 26, 2019. Statista. Accessed July 05, 2025. https://www.statista.com/statistics/434785/leading-eye-shadow-brands-in-us-drug-stores/
Drug Store News. (2019). Leading eye shadow brands in the United States in 2019, based on sales (in million U.S. dollars)*. Statista. Statista Inc.. Accessed: July 05, 2025. https://www.statista.com/statistics/434785/leading-eye-shadow-brands-in-us-drug-stores/
Drug Store News. "Leading Eye Shadow Brands in The United States in 2019, Based on Sales (in Million U.S. Dollars)*." Statista, Statista Inc., 26 Aug 2019, https://www.statista.com/statistics/434785/leading-eye-shadow-brands-in-us-drug-stores/
Drug Store News, Leading eye shadow brands in the United States in 2019, based on sales (in million U.S. dollars)* Statista, https://www.statista.com/statistics/434785/leading-eye-shadow-brands-in-us-drug-stores/ (last visited July 05, 2025)
Leading eye shadow brands in the United States in 2019, based on sales (in million U.S. dollars)* [Graph], Drug Store News, August 26, 2019. [Online]. Available: https://www.statista.com/statistics/434785/leading-eye-shadow-brands-in-us-drug-stores/
