Highest spending advertisers in Spain 2024
In 2024, Procter & Gamble was the leading advertiser in Spain, with an ad spend of 77.7 million euros. L'Oréal followed with 76.6 million, while Telefónica rounded out the top three with 63.1 million.
Leading advertisers in Spain in 2024, by advertising spending (in million euros)
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Other statistics that may interest you Advertising in Spain
Overview
5
- Premium Statistic Advertising spending in Spain 2018-2024
- Premium Statistic Ad spending growth in Spain 2019-2024
- Premium Statistic Distribution of advertising spending in Spain 2023-2024, by medium
- Premium Statistic Advertising spending change in Spain 2024, by medium
- Premium Statistic Ad spending in Spain 2024, by industry sector
Traditional media
8
- Premium Statistic Television advertising expenditure in Spain 2016-2024
- Premium Statistic Free TV advertising revenue in Spain 2015-2024
- Premium Statistic Pay TV ad spending in Spain 2019-2024
- Premium Statistic Radio advertising expenditure in Spain 2018-2028
- Premium Statistic Newspaper advertising expenditure in Spain 2011-2024
- Premium Statistic Consumer magazine advertising revenue in Spain 2017-2024
- Premium Statistic Cinema ad spending in Spain 2018-2028
- Premium Statistic Outdoor advertising revenue Spain 2018-2028
Digital media
6
- Premium Statistic Digital ad spending in Spain 2017-2028
- Premium Statistic Digital ad spending in Spain 2018-2027, by format
- Premium Statistic Market shares of digital ad formats in Spain 2024
- Premium Statistic Display ad spend in Spain 2024, by type
- Premium Statistic Online TV ad spending in Spain 2018-2027
- Premium Statistic Leading digital advertising sectors in Spain 2024, by share of voice
Leading players
4
Consumer perception
6
- Premium Statistic Non-digital advertising touchpoints in Spain 2024
- Premium Statistic Out-of-home advertising penetration in Spain 2006-2024
- Premium Statistic Digital advertising touchpoints in Spain 2024
- Premium Statistic Attitudes towards online advertising in Spain 2024
- Premium Statistic Approval of personalized advertising on social networks in Spain 2024
- Premium Statistic Most popular ad formats on social media according to consumers in Spain 2024
Further related statistics
18
- Highest spending advertisers in Poland 2017
- Highest spending advertisers in Finland 2017
- Highest spending traditional media advertisers in the United Kingdom (UK) 2018
- Highest spending advertisers in Hungary 2017
- Advertising spending in Portugal 2017, by industry sector
- Most effective advertisers in the telecoms & utilities sector in Europe 2019
- Advertising spending in Finland 2015-2017, by industry sector
- Procter & Gamble's ad spend in the UK 2018-2020
- Advertising spending in Greece 2017, by industry sector
- Leading advertisers in Sweden 2023
- Unilever's UK advertising spending in the UK 2018-2020
- Advertisers with highest advertising expenditure in Germany 2022
- Advertising spending in Germany 2023, by industry
- Advertising spending in Sweden 2017, by industry sector
- Guatemala: largest pet food digital advertisers 2019
- Magazine advertising spending change in Malaysia 2008-2015
- Ecuador: largest pet food digital advertisers 2019
- Chile: leading vehicle rental digital advertisers 2019
Further Content: You might find this interesting as well
Statistics
- Highest spending advertisers in Poland 2017
- Highest spending advertisers in Finland 2017
- Highest spending traditional media advertisers in the United Kingdom (UK) 2018
- Highest spending advertisers in Hungary 2017
- Advertising spending in Portugal 2017, by industry sector
- Most effective advertisers in the telecoms & utilities sector in Europe 2019
- Advertising spending in Finland 2015-2017, by industry sector
- Procter & Gamble's ad spend in the UK 2018-2020
- Advertising spending in Greece 2017, by industry sector
- Leading advertisers in Sweden 2023
- Unilever's UK advertising spending in the UK 2018-2020
- Advertisers with highest advertising expenditure in Germany 2022
- Advertising spending in Germany 2023, by industry
- Advertising spending in Sweden 2017, by industry sector
- Guatemala: largest pet food digital advertisers 2019
- Magazine advertising spending change in Malaysia 2008-2015
- Ecuador: largest pet food digital advertisers 2019
- Chile: leading vehicle rental digital advertisers 2019
* For commercial use only
Basic Account
For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
- Free Statistics
Based on your interests
Starter Account
For single users
$199 USD
per month, billed annually
1
- Free Statistics
- Premium Statistics
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
For teams of up to 5 people
$1,299 USD
per month, billed annually
1
- Free + Premium Statistics
- Reports
- Market Insights
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
Reason Why. (February 19, 2025). Leading advertisers in Spain in 2024, by advertising spending (in million euros) [Graph]. In Statista. Retrieved May 08, 2025, from https://www.statista.com/statistics/435394/highest-spending-advertisers-in-spain/
Reason Why. "Leading advertisers in Spain in 2024, by advertising spending (in million euros)." Chart. February 19, 2025. Statista. Accessed May 08, 2025. https://www.statista.com/statistics/435394/highest-spending-advertisers-in-spain/
Reason Why. (2025). Leading advertisers in Spain in 2024, by advertising spending (in million euros). Statista. Statista Inc.. Accessed: May 08, 2025. https://www.statista.com/statistics/435394/highest-spending-advertisers-in-spain/
Reason Why. "Leading Advertisers in Spain in 2024, by Advertising Spending (in Million Euros)." Statista, Statista Inc., 19 Feb 2025, https://www.statista.com/statistics/435394/highest-spending-advertisers-in-spain/
Reason Why, Leading advertisers in Spain in 2024, by advertising spending (in million euros) Statista, https://www.statista.com/statistics/435394/highest-spending-advertisers-in-spain/ (last visited May 08, 2025)
Leading advertisers in Spain in 2024, by advertising spending (in million euros) [Graph], Reason Why, February 19, 2025. [Online]. Available: https://www.statista.com/statistics/435394/highest-spending-advertisers-in-spain/