Advertisement medium for tobacco products in the EU-28 in 2014

Published by Statista Research Department, May 29, 2015
This statistic displays where individuals have seen, read or heard tobacco advertisements or promotions in EU-28 countries in 2014. Of respondents, 22 percent were aware of tobacco advertisements in newspapers or magazines.

Where have you seen, read or heard tobacco advertisement or promotion?

CharacteristicShare of respondents
At sales points (retail locations like shops or vending machines) 39%
On billboards, posters or other types of advertising in public spaces 30%
In newspapers or magazines 22%
In cafes or bars 17%
Through tobacco brands appearing in TV shows or movies 12%
On other internet websites 9%
On online social media or blogs 8%
Don't know 7%
At events sponsored by tobacco companies 6%
Through free distribution of tobacco product samples 5%
Other 5%
Through sales of other non-tobacco products 4%
Throught distribtuion of promotional items by tobacco companies 4%
Showing entries 1 to 13 (16 entries in total)
Created with Highcharts 7.2.2Share of respondents39%39%30%30%22%22%17%17%12%12%9%9%8%8%7%7%6%6%5%5%5%5%4%4%4%4%4%4%2%2%2%2%At sales points (retail locations like shops or vending machines)On billboards, posters or other types of advertising in public spacesIn newspapers or magazinesIn cafes or barsThrough tobacco brands appearing in TV shows or moviesOn other internet websitesOn online social media or blogsDon't knowAt events sponsored by tobacco companiesThrough free distribution of tobacco product samplesOtherThrough sales of other non-tobacco productsThrought distribtuion of promotional items by tobacco companiesOn retailers' websitesThrough charity event actions such as environmental initiatives led bytobacco companiesThrough mobile phone applications
0%5%10%15%20%25%30%35%40%45%

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Release date

May 2015

Region

Europe

Survey time period

November 29 to December 08, 2014

Number of respondents

27,801 respondents

Age group

15 years and over

Method of interview

Face-to-face interview

Supplementary notes

Exact formulation of the question: "QC21. Where have you seen, read or heard tobacco advertisement or promotion? (Multiple answers possible)."

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