Cosmetics build a dynamic market in Europe. As displayed in the present statistic, the consumption value of cosmetics and personal care products reached 79.84 billion euros in 2019 and over 95 billion euros in 2023.
Skin care: true hype
The most dominant product group in the cosmetics market is reflective of a recent global hype: skin care. In Europe, the market value of skin care products made up about one-fifth of the entire cosmetic industry. Toiletries followed shortly behind skin care, whereas fragrances and perfumes had a comparatively low share in the market at about 14 percent.
Germany loves a local brand
One country that stands out in the vast landscape of European cosmetics is Germany. In 2021, cosmetics consumption in Germany was the greatest among other European countries. A detailed look at the favorite personal care products among Germans revealed that consumers had a penchant for homegrown products such as the Hamburg-based Nivea.
Consumption value of cosmetics and personal care in Europe from 2012 to 2023
(in billion euros)
Characteristic
Consumption value in billion euros*
2023
95.7
2022
88.3
2021
80.03
2020
76.71
2019
79.84
2018
78.58
2017
77.7
2016
77.2
2015
77.1
2014
72.5
2013
71
2012
73.2
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Cosmetica Italia. (June 17, 2024). Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros) [Graph]. In Statista. Retrieved May 17, 2025, from https://www.statista.com/statistics/439551/european-cosmetics-market-value/
Cosmetica Italia. "Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros)." Chart. June 17, 2024. Statista. Accessed May 17, 2025. https://www.statista.com/statistics/439551/european-cosmetics-market-value/
Cosmetica Italia. (2024). Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros). Statista. Statista Inc.. Accessed: May 17, 2025. https://www.statista.com/statistics/439551/european-cosmetics-market-value/
Cosmetica Italia. "Consumption Value of Cosmetics and Personal Care in Europe from 2012 to 2023 (in Billion Euros)." Statista, Statista Inc., 17 Jun 2024, https://www.statista.com/statistics/439551/european-cosmetics-market-value/
Cosmetica Italia, Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros) Statista, https://www.statista.com/statistics/439551/european-cosmetics-market-value/ (last visited May 17, 2025)
Consumption value of cosmetics and personal care in Europe from 2012 to 2023 (in billion euros) [Graph], Cosmetica Italia, June 17, 2024. [Online]. Available: https://www.statista.com/statistics/439551/european-cosmetics-market-value/
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