Leading women's underwear brands in France 2023, by number of users

Published by
E. Tcholakova,
Jul 11, 2025

In 2023, an estimated *** million people bought Dim women underwear. Etam ranked a close second that year.

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Brands of underwear for women ranked by number of users in France in 2023 (in 1,000s)

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Release date

July 2024

Region

France

Survey time period

January to December 2023

Number of respondents

15,000 respondents

Age group

15 years and older

Method of interview

Computer-assisted personal interviews (CAPI)

Supplementary notes

Figures estimated by the source on the basis of survey responses.

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Topics

Lingerie and underwear in FranceApparel market in EuropeSecond-hand apparel and textiles in FranceClothing and accessories in France
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